We use cookies in order to save your preferences so we can provide a feature-rich, personalized website experience. We also use functionality from third-party vendors who may add additional cookies of their own (e.g. Analytics, Maps, Chat, etc). Read more about cookies in our Privacy Policy and Terms of Service. If you do not accept our use of Cookies, please do not use the website.

Header Image

Terry Ballantyne

Broker Associate

Choosing a Realtor to work with is very difficult. Since you buy or sell infrequently and often with a lot of life distractions, it is hard to know what qualities matter to you.  What do you look for to insure you have a seamless, drama free, high quality experience when you buy or sell?

What really matters?






Life Experience?

Local Knowledge?

All of that. And more.

Intangibles that I couldn’t explain if I had a year. Think about your career? Could you really explain the minor nuances that drive your industry to someone outside the industry? Probably not, so finding someone you trust and someone competent is so important.

Someone who is respected by peers, someone steeped in local knowledge, someone who communicates openly and in terms that make sense to you. Someone who keeps you informed and maybe even someone fun to be around ! Cringing at the sight of your Realtor's car in the driveway is a bad sign!

I am proud of the work I do. I put the needs of my clients first, which is why I work at Sereno Group. We don’t have a sales board, we don’t even talk about sales. We talk about successful escrows. Successful for the people involved, not us.

I am also proud of being the co-chair for our 1% For Good Campaign. I championed the cause within the company and we have now been honored by the San Jose Business Journal as one of the top donors  in corporate philanthropy.

And importantly, we don’t give our corporate profits, we are giving our personal income, 1% of our fee on each transaction to local charities. It’s about our home town, it’s not about a write off.

I hope you will call and see if I am the right person to help you. I may not be.

But let’s see. I would love to hear from you.

"Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and yet,  tomorrow, if you’re good, you’ll reset that expectation again." -Linchpin


18+ years practicing in Santa Cruz County
Holds Brokers License
Graduate of Real Estate Institute
Community Service Award 2010
Co-chair 1% for Good launch
Recruited for Leadership at local independent firm
Author of Navigating
Founder of Brown Bag Lunch Co. business catering Santa Cruz
Founder of Paradise Avenue Floral, celebrity floral and plant design firm Santa Monica, Ca


Resident of Santa Cruz County since 1988
Ambassador to Chopra Center; former meditation teacher
World-wide hiker 
Extensive Understanding of Social Media 
Superior Skills in Presentation, from paint to paintings, closets to carpets, lights to landscaping. EVERY detail matters.

2407 Porter Street #150
Soquel, California 95073
United States